Going with the old saying, clothes do make a man. The first thing that catches attention is the appearance and people do care about it. There is a need to present you good and to appear good looking. This is the priority, whether it is you or your website design. People go through your content as the second step.
The same looks or appearance part is important even for a web designer as he considers website designing. Hence hire a web designer having good portfolios and ensure he offers a comfortable user experience that they hang on your site for more time than required.